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• The article discusses the impact of technology on the real estate industry.
• It explains how technology has changed the way people buy and sell property, as well as the ways agents work with clients.
• Technology has also helped to increase transparency and efficiency in the market.

Impact of Technology on Real Estate Industry

Changes in Buyer and Seller Behaviour

Technology has drastically changed the way buyers and sellers interact when it comes to purchasing or selling a property. With more information easily available online, buyers are able to research properties before contacting an agent, allowing them to make more informed decisions about their purchase. Sellers are also able to access up-to-date market data which helps them set realistic prices for their property. Additionally, digital marketing tools have made it easier for agents to connect with potential buyers or sellers quickly and cost effectively.

Streamlined Processes

Technology has enabled processes such as viewing properties remotely via virtual tours or signing contracts electronically which have greatly increased efficiency in the real estate industry. This has allowed agents to save time and resources while providing a better service for their clients. Additionally, advances in data analysis have made it easier for agents to target specific demographics with tailored services, resulting in improved customer satisfaction levels overall.

Increased Transparency

The use of technology in real estate transactions has resulted in increased transparency for both buyers and sellers alike. For instance, platforms such as Zillow allow consumers access to detailed information regarding local home values so they can accurately assess their desired purchase price prior to entering negotiations with an agent or seller. Similarly, technologies such as blockchain have enabled secure transfers of funds which help prevent fraud during transactions thereby increasing consumer confidence overall.

Improved Accessibility

In addition to increasing transparency, technology has improved accessibility by providing more options for people looking to purchase or sell a property without relying on traditional methods of searching through listings or contacting an agent directly. Platforms such as Redfin provide users with easy access to listings from all over the country while apps like DoorStep offer 360-degree virtual tours so potential buyers can view a property without ever having stepped foot inside it first-hand – all from the comfort of their own homes!


In conclusion, technology has had a significant impact on the real estate industry by changing buyer behaviour, streamlining processes and increasing transparency between parties involved in transactions – ultimately leading to improved customer satisfaction levels across the board!